Testimonial Video Production
Testimonial Video Production
Boost your credibility with customer testimonial videos.
Looking to build trust and instill confidence in your customers? Testimonial video production is the key to turning your happy customers into powerful brand advocates.
These videos go beyond just words on a page. They capture real people sharing real experiences with your company or product. This is powerful social proof, adding an authentic human touch to your marketing.
By showcasing genuine stories, you create an emotional connection that fosters customer loyalty and drives conversions with potential customers.
Ready to see how a great customer testimonial video can take your brand to the next level? Let’s dive in!
Why choose Gorilla Creative for your customer testimonial video production?
Creating effective customer testimonial videos takes more than just pushing record—it's a careful process to discover the most valuable parts of your customer's story that reinforce your brand or product messaging, and then packaging that into a succinct and compelling story that will resonate with your audience.
At Gorilla Creative, we combine our experience, time-tested process, and results-driven approach to produce customer testimonial videos that create opportunities, shorten your sales cycle, and close deals... and we do it in a way that makes your customers enjoy the process.
Experience: We’ve Been There, Done That
We understand that asking your customers to participate in a testimonial video is a big deal. We've actually done it ourselves.
Our team excels at ensuring each participant feels respected and cared for, which ultimately reflects well on your brand.
With our attention to detail and proven strategy, we turn what could be a daunting experience into an enjoyable one for everyone involved.
Process: A Smooth Journey from Start to Finish
Our streamlined process takes the hassle out of creating testimonial videos. From discovery and content planning, to pre production and logistics coordinating, to on-location production and guiding interviews, we handle everything with clear communication and professionalism. You can trust us to deliver a seamless experience that keeps your project on schedule and within budget.
Results: Videos That Work as Hard as You Do
We create customer testimonial videos that go beyond just looking great—they engage, convert, and deliver measurable results.
By focusing on authentic storytelling and messaging tailored to your desired outcomes, we create customer testimonial videos that enhance your brand’s credibility and help drive your business forward. We don’t aim for “good enough”—we aim for "amazing!". When you work with us, you get videos that work as hard as you do.
Common types of customer testimonial videos.
Most customer testimonial videos share the same core elements: happy customers on camera sharing how your product or service has improved their life or way they do business. The goal? Building trust with new customers. The nuance of how you tell the story can be shaped and presented in many different ways.
Client Testimonial Videos
B2B magic happens here. Your clients share how your business boosted theirs, with talk of ROI, efficiency, and growth. Perfect for winning over those big corporate clients.
Client Testimonial Videos
Event Testimonial Videos
Catch the buzz of your events with these on-the-spot videos. They’re all about capturing the energy and excitement of attendees, showing just how awesome your event was. Perfect for event marketing and hyping up the next one.
Event Testimonial Videos
Expert Testimonial Videos
Got an industry big shot saying you’re the best? That’s what these videos are all about. An expert’s thumbs-up makes your brand look credible and trustworthy.
Expert Testimonial Videos
User-Generated Testimonial Videos
Real, raw, and straight from your customers. These videos are the unfiltered truth, shared by the people who love your stuff. Authenticity at its finest, with a side of organic reach.
User-Generated Testimonial Videos
Before-and-After Testimonial Videos
Transformation time! These videos show the “before” and “after” of using your product or service. The results speak for themselves, and they’re all about showcasing that wow factor.
Before-and-After Testimonial Videos
Case Study Testimonial Videos
Ready to get nerdy? These videos dive deep into a client’s journey, showing off data and results. They’re like a masterclass in how your solution works, with proof to back it up.
Case Study Testimonial Videos
Influencer Testimonial Videos
When influencers talk, people listen. These videos feature popular personalities sharing their experience with your brand. It’s part testimonial, part promo, and all about reaching a wider audience.
Influencer Testimonial Videos
Interview-Style Testimonial Videos
A bit more formal, but still cool. These videos feature structured interviews where your customer, client, or expert shares their story in a Q&A format. It’s personal, but with a nice, organized flow.
Interview-Style Testimonial Videos
A testimonial video case study: from concept to completion.
Let’s take you behind the scenes of one of our projects.
When Intuit wanted to showcase the success stories of businesses transitioning from QuickBooks Desktop to QuickBooks Online, they turned to us. We helped them identify the right customers to feature and took care of all the logistics. We developed messaging, coordinated with the businesses, and traveled across the U.S. to film their stories.
The result? A series of videos that dive deep into each customer’s experience and show the real world impact that switching to QuickBooks Online has for them (small business owners) and their businesses.
We also made short social media clips that spread the word far and wide. We created custom videos and tools that helped Intuit connect with their target audience on a deeper level.
You'll be proud to say "We work with Gorilla Creative"
Asking your customers to do a testimonial video is a big deal. We get that, and we’ve made it our mission to ensure the process is smooth and enjoyable, for you and your customers.
Your customers aren't just the stars of the video, they are also some of your most valuable customers, and we treat them that way. From the moment we start working together, we make them feel respected, appreciated, and comfortable. After all, their experience with us reflects directly on your brand, and we take that responsibility seriously.
Our team is skilled at putting people at ease and providing world-class customer service that so they can share their stories naturally.
We do all of this in a way that’s professional but still laid-back. The result? Authentic customer testimonial videos that your customers are proud to be a part of.
We make them feel respected, appreciated, and comfortable.
The testimonial video production process.
Creating an effective customer testimonial video takes more than just pointing a camera. It’s a strategic process that involves careful planning, creative storytelling, and expert editing. Here’s how we do it:
Step 1: Discovery and Strategy
We start by diving deep into your brand, understanding your key messages, and pinpointing your target audience. Knowing what your target audience values most allows us to focus the story for maximum engagement. These insights shape the entire process.
Step 2: Content Planning
Most customer testimonial videos are interview-driven, but there are cases when a fully-scripted (and teleprompted) video makes more sense. We will help you decide which style will deliver the best results for your project and then write the script or create the interview discussion guides.
Step 3: Pre Production Planning
Every successful video requires careful planning. We take care of every detail required to ensure production runs smoothly. From choosing locations and coordinating schedules to providing tips on what people should wear and making sure your customers feel comfortable for their interview... we’ve got it covered.
Step 4: Production
There are typically two components to production: filming customer interviews and capturing dynamic b-roll showing their company using your product or service to help bring the video to life and make it more visually engaging. Our team of production experts are here to ensure your video looks and sounds great.
Step 5: Post Production
With a careful eye on your key messaging, our editors carefully craft a compelling story using the interviews and b-roll we film, adding music, motion graphics, and any necessary polish to make sure your testimonial video is professional, compelling, and ready to perform.
Supporting your business goals through powerful customer testimonial videos.
Your business thrives on strong customer relationships, and testimonial videos are a fantastic way to build on those connections. At Gorilla Creative, we’re here to support you by creating content that resonates with your audience.
Whether you’re aiming to attract new customers, deepen your relationship with existing ones, or establish your brand as a leader in your industry, we’re here to help.
Our testimonial video production services are designed to highlight the positive experiences your customers have had with your brand. By sharing these stories, you’re not just telling people how great your product is—you’re showing them. And in today’s digital age, that’s more powerful than ever.
Ready to get started? Let’s make your customers your brand champions.
Are you ready to take your brand to the next level with video marketing?
At Gorilla Creative, we’re passionate about helping businesses succeed and there’s no better way to build trust and instill confidence than through the voices of your satisfied customers.
Whether you have a clear vision in mind or need a little help getting started, we’re here to guide you every step of the way. Let’s work together to create customer testimonial videos that elevate your brand, build trust, and drive results.
Reach out today, and let’s start creating something amazing together. Your customers are ready to share their stories—let’s make sure the world hears them!
Discover why our clients love working with us.
Marqeta works with some of the biggest brands in the world, and whenever we're doing co-marketing with our customers, we want to ensure that they are being treated professionally and with the utmost respect – and that's what we get with Gorilla Creative.
Working with Gorilla is not just about the editing or the camera work or the lighting or the production quality. It's really about how do they bring all of those elements together to create a holistic story that's even more powerful than you could have ever imagined.
We produced customer testimonials all over the world - two in the U.S. in two different cities, one in Europe, and one in Australia. Everything was organized by Gorilla. Finding locations to film in, making sure the scripts were approved, coordinating what people were going to wear, coaching clients on how to deliver the message. Gorilla did it all and made our lives so much easier. Everything was super organized and they kept us on schedule and on budget, which was critical.
The collaboration between Gorilla Creative and Coveo was amazing. The quality of the finished videos exceed our expectations. But even more, all of our customers said that it was a fantastic experience. They loved it and were as happy with the results as we were.
Just a few customer testimonial videos.
Gorilla Creative is a full service corporate and commercial video production company located in San Francisco, California.
(415) 907-4427
535 Mission St, Floor 14, Suite 1681
San Francisco, CA 94105
All rights reserved.