Wildly Native Flower Farm flourishes with help from QuickBooks live experts

Project Summary

Intuit wanted to produce a series of videos to build awareness that QuickBooks Online offers affordable, ongoing access to live experts and position QuickBooks Live as a top-tier reason for customers to buy QuickBooks Online.

The project included delivery of more than 40 video assets optimized for delivery across a variety of channels, including owned channels like YouTube, Instagram, and TikTok; paid performance advertising across TikTok, YouTube and Instagram; display ads; and syndication.

The project began by reaching out to real businesses who used QuickBooks Live and conducting interviews to gather their experiences. We needed businesses that not only had authentic stories that aligned with QuickBooks’ messaging goals, but also businesses that would make visually engaging videos.

We found two great companies that fit the bill perfectly, including Wildly Native Flower Farm in Chestertown, MD.

The pre-production phase involved meticulous planning, coordinating schedules, and arranging locations to ensure a smooth production process. Our production team traveled to Maryland to film an interview with Liza Goetz, the owner of Wildly Native, along with b-roll to bring the story to life, including aspects of both the farming and florist side of the business.

During post-production, we used Liza’s interview and all of the b-roll to bring the original creative brief to life, all while ensuring the video aligned with Intuit's marketing objectives.

The end result was a coordinated series of cross-channel videos that effectively showed how QuickBooks live experts help Liza find peace of mind even when her business needs change, and how trustworthy guidance from live experts helps her focus on growing her business and enjoying family moments.

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