Corporate IPO Roadshow Video Production
Elevate your investor pitch with a video that performs.
Going public? Your IPO roadshow video is your company’s first impression—and it needs to land.
At Gorilla Creative, we specialize in IPO roadshow video production that captures attention, builds trust, and motivates investors to act. We turn your pitch into a compelling story—told with clarity, polish, and purpose.
Why Gorilla Creative? Because we know how to tell your story.
Expert storytelling that moves the needle.
Our team has deep experience producing commercial video content for companies preparing to go public. We know how to take complex business models, financials, and market strategies and turn them into a compelling narrative.
We collaborate with your bankers, legal advisors, and underwriters to align messaging, ensure compliance, and deliver a final product that speaks to investors and regulators alike. While they fine-tune the language, we focus on the story that drives confidence.
Our Process: Designed for Speed and Precision
Launching an IPO is high-stakes and high-pressure. We’ve built a streamlined production process that keeps you informed, on schedule, and in control. From kickoff to final delivery, we handle the heavy lifting.
Our services include:
- Strategic messaging development
- Scriptwriting and executive coaching
- On-site filming and direction
- Cinematic b-roll and motion graphics
- Editing, reviews, and final delivery
Our goal is simple: to make your IPO roadshow video production process efficient, stress-free, and successful.
We’ve even written a full guide to help you prepare.
The Results: Videos That Build Investor Confidence
We’re a San Francisco video production company that thrives under pressure and delivers results. Our roadshow videos have helped raise billions of dollars and contributed to several landmark IPOs:
We've produced IPO roadshow videos for:
- Mulesoft – $2.1B IPO
- Backblaze – $1B IPO
- Coveo – $1.7B CAD IPO
- Adaptive Insights – Acquired for $1.55B just before IPO
Client Spotlight
In this behind-the-scenes look, hear from Sheila Morin and Angelo Georgescu on what it was like working with Gorilla Creative on Coveo’s IPO roadshow video.
They highlight our team's expertise, seamless collaboration, and exceptional quality, emphasizing the value of visual storytelling and the investment's worth.
I knew this was probably going to be one of the most important projects of my career, and I’ve never had a project run as smoothly as our IPO roadshow video. It was a wonderful collaboration. I really felt like I could trust Gorilla.
They listened to our needs and fully understood them. They managed the project expertly and delivered on time and on budget. They were really good at coaching our executives. They were always there to provide solutions when we threw curve balls at them. Gorilla has been an exceptional partner!
Sheila Morin
Chief Marketing Officer
We originally began working with Gorilla Creative to create our IPO roadshow video — a high-visibility, high-stakes, and highly-complex project. We chose them because they had roadshow video experience, their prior work aligned well with our company’s brand, and — most importantly — we knew we would be working directly with Matt and Eric, which gave us confidence that they would be able to deliver high-quality work under incredibly tight timeframes.
I’ve worked with many creative agencies over the years, and there are none that I would recommend more highly than Gorilla Creative.
Greg Schneider
SVP of Marketing
(Currently CMO at Qventus)
My background is video, so I’m picky, especially about motion graphics. After we started working with Gorilla, I realized they really know their stuff. It’s very easy to communicate with them. Things don’t take a lot of back and forth. They just “get it.”
With a project as large and complex as an IPO roadshow video, the process is extremely important when it comes to review and feedback. And what I liked about Gorilla Creative is they have a process in place. When I look back at it, it was so much easier than I expected it to be. Gorilla Creative set the benchmark very high.
Angelo Georgescu
Brand, Creative, & Web Director
The Ultimate Guide to IPO Roadshow Videos
Want a leg up? Our free IPO Roadshow Video Handbook gives you the insider knowledge most first-time IPO teams wish they had from the start. It’s packed with practical guidance, production tips, and real-world experience.
Inside the guide, you’ll learn:
- What to include in your roadshow video
- Who should be involved in the process
- How to approach scripting and messaging
- How long video production typically takes
- What it costs to produce a high-quality video
What is an IPO Roadshow Video?
An IPO roadshow video refers to a specific type of promotional video created by a company that is preparing to go public through an initial public offering, or IPO.
During the IPO roadshow, the company's management team meets with different types of potential accredited investors, like retail investors, private equity firms, fund managers, and analysts, to present the investment opportunity and generate interest in the company's IPO.
To support their roadshow presentations and reach a broader audience, companies often create an IPO roadshow video. This video serves as a marketing tool to showcase the company's business plan, business model, products or services, growth potential, competitive advantages, and financial projections. It typically includes a combination of interviews with key executives, footage of the company's operations, customer testimonials, financial data, and other relevant information that aims to convince potential investors to participate in the IPO.
An effective IPO roadshow video plays a crucial role in communicating the investment thesis, capturing the attention of investors, and building confidence in the company's prospects.
IPO roadshow videos are usually distributed through various channels, including private meetings during the roadshow presentations, online platforms, and communication with potential investors and underwriters. They contribute highly to the overall marketing and investor relations strategy of the company during the IPO process, helping to generate demand for the offering and facilitate successful fundraising.
What Investors Look For in a Roadshow Video
Creating a polished video isn’t just about good production value—it’s about delivering the right message to the right audience. Understanding what investors want to see helps shape a video that performs.
Here’s what most investors are watching for:
1. Clear Business Model
Investors want to understand how your company makes money. Your IPO video should explain this simply and confidently, without jargon.
2. Leadership Vision
Your executive team matters. Featuring leaders who can clearly articulate your vision, values, and strategy builds trust and positions your company as investment-ready.
3. Market Opportunity
The size and trajectory of your market are critical. Use charts, motion graphics, or visual storytelling to highlight how your business fits into the bigger picture.
4. Differentiators and Competitive Advantage
What makes you different? Whether it’s technology, speed to market, or your team’s expertise, the video should make it obvious why your company stands out.
5. Traction and Momentum
Use metrics, client wins, or user growth to show traction. Visualizing your progress gives investors confidence you’re headed in the right direction.
6. Scalability and Future Plans
What’s next? Investors want to hear how their capital will be used and what growth looks like post-IPO. Your video should paint a picture of a company that’s just getting started.
Gorilla Creative is a full service corporate video production company located in San Francisco, California.
hello@gorillacreative.com | (415) 907-4427 | 535 Mission St, Floor 14, Suite 1681, San Francisco, CA 94105
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