Our Process

Sales

Our sales process is simple, transparent, and focused on you. We don’t try to convince you to hire us — instead, we look for clients and projects where we can deliver exceptional value.

It all starts with a Zoom call to get to know each other. We dig into your goals, challenges, and vision to see if we’re a good fit. If we align, we move forward with a proposal for creative engagement.

During this stage, we’ll help you clarify key details like your target audience, desired impact, video context, budget, and timeline. If it turns out we're not the right fit, we won’t waste your time. We believe in open, upfront communication to ensure the best solution for your needs.

Proposal and Contract

Based on our initial discussions, we’ll either proceed directly with a detailed proposal or, if needed, take additional time for discovery and creative development.

Our proposals cover all aspects of the project: scope of work, timeline, and budget. We dive into how success will be measured, ensuring the video aligns with your goals and fits seamlessly into your broader strategy.

We believe in the value we deliver, so most of our work is structured around fixed-fee, per-project contracts. This allows us to focus on the results that matter most to you.

Project Kickoff

Every successful project starts with a solid kickoff. We introduce our team and meet your key stakeholders to set the stage for collaboration.

During this kickoff call, we’ll review the project milestones and align on next steps, responsibilities, and timelines. We'll also pick a preferred communication channel so we can collaborate efficiently. Slack is our preferred way to communicate, but we can jump on Teams if you're a Microsoft company.

You’ll meet the executive producer, creative director, and project manager who will guide the entire process — from discovery to delivery. Our founder-led team ensures that decision-makers are involved at every step, allowing for agility and quick decision-making.

Creative Development

Here’s where the vision takes shape. We brainstorm ideas, research, and gather inspiration to develop a clear direction.

• What is the key message?
• Who will deliver the message — executives, staff, customers, or actors?
• Will it be scripted or interview-driven? Our writers can handle the scripting or help craft interview outlines. If you prefer to handle the writing, we can help along the way.
• What will the visual aesthetic be — live action or animation? Stock footage or original footage that needs to be filmed?

We may create mood boards, style guides, or reference visuals, depending on the project, to bring the creative concept to life.

Pre Production

Pre production is all about thorough preparation and planning to lay the foundation for a smooth shoot. Our pre-production process is tailored to each project and may include:

• Location Scouting: Assessing potential filming locations, addressing logistical considerations, and obtaining necessary permits or permissions.

• Casting: Conducting auditions and rehearsals with actors or coordinating with your staff or executives for on-camera appearances.

• Styling: Considering appropriate wardrobe choices for individuals appearing on camera.

• Production Design: Creating the visual world of the video, whether through carefully curated props or designing and building sets from scratch.

• Crew Selection: Curating the ideal crew from our diverse network of freelance artists and technicians to assemble the best team for each project.

• Production Planning: Developing a detailed schedule, allocating time for each scene, transitions, and other logistical arrangements.

For "post-only" projects, such as software demos or fully animated videos, pre production is focused on casting voice-over talent.

It may sound like a lot, but we do the heavy lifting so you can focus on the big picture without having to worry about every little decision. By prioritizing meticulous pre production, we ensure that your project is well-prepared and poised for success.

Production

This is the most visible phase, when we’re actively filming.

It's often the shortest part of a project, sometimes completed in a single day.

We customize our production approach to fit your needs, whether it’s a single-day shoot or a multi-day project involving intricate setups.

Our specialized crews and equipment are carefully selected to match the specific needs of your project, whether it involves filming self-driving cars, mountain bikers, executives on green screens, or customers in retail stores.

What makes us different is our fully integrated production approach. Our production and post production teams work closely together, ensuring a seamless transition from the set to the editing stage without any surprises.

With Gorilla Creative, you can count on consistent leadership throughout your project. The same executive producer and director who develop the creative for your project will also be present during the production phase, ensuring continuity and a cohesive vision.

Post Production

Post production can be divided into two categories: "post-only" projects and projects that involve both production (filming) and post production phases. In post production, various crucial processes come together to transform the creative strategy, outline or script, raw footage, and design ideas into a polished video ready for distribution.

While editing is often considered the core of post production, it is just one part of the larger process. Depending on the project, post production may encompass additional steps such as motion graphic design, 2D or 3D animation, green screen compositing, visual effects, music scoring and composing, sound design, mixing, and color grading.

Our team consists of diverse and award-winning artists and technicians who each specialize in different aspects of post production. By leveraging the collective strengths of our team, we ensure that your project receives the care and attention is deserves.

Throughout this process, you will continue to collaborate with the same leadership team you met at the beginning of your project. This continuity ensures the final deliverable aligns with the original scope of work and successfully achieves your desired outcomes.

Review, Revision, and Delivery

Our streamlined review process uses Frame.io, where you and your team can provide feedback and make revisions easily. No more long email chains or scattered notes.

Most projects include three rounds of collected revisions. Additional revisions can be quoted as needed, keeping the process focused and aligned with your goals.

After your project has been delivered, we will keep it accessible in case you need to refresh it in the future or repurpose parts of it in other projects.

As we continue to create a library of content for you, we actively seek opportunities to leverage existing assets in future videos, maximizing their value and maintaining consistency across your video content.