How Long Can Videos Be on LinkedIn? A Clear Guide for Marketers

By Lorianna Sprague, Founder & CEO of UPFRONT MKTG

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LinkedIn has become a powerful place for brands to share video. It has also grown into an important social media channel for marketing leaders who want to reach buyers, create demand, and build trust. But many teams still have one simple question when they start posting on the platform:

How long can LinkedIn videos be?

This question matters more than it seems. LinkedIn video length affects performance, audience behavior, and your overall creative strategy. It also guides how you plan production, how you script your video, and how you format your final edit before you upload your video.

This guide breaks down the current LinkedIn video length limit, the best practices for each format, and the LinkedIn video specs you need to follow. If you lead a marketing team or manage content strategy, this will help you create more effective LinkedIn video posts, sponsored content, and video ads.

Why LinkedIn Video Length Matters

LinkedIn is not like other social media platforms. Audiences come to the platform with a professional mindset. They want information that helps them do their jobs better. They also want insights, thought leadership, and content that respects their time.

When your video length matches user expectations, you get:

• Higher watch time
• Better engagement
• Stronger completion rates
• Improved performance in the LinkedIn feed

If your content is too long, too short, or poorly formatted, viewers drop off. This hurts distribution because LinkedIn’s algorithm tracks how long people watch and whether the video feels helpful.

So before you upload your video, make sure you understand exactly what LinkedIn allows.

How Long Can LinkedIn Videos Be?

LinkedIn supports several types of video. Each one has its own video specs, file size limits, and video length rules. Below is the simple breakdown.

1. Standard LinkedIn Native Video (Organic Video Posts)

These are the typical LinkedIn video posts you upload directly to your feed. They are often used for thought leadership, brand storytelling, event recaps, and product education.

Length limit:

• Minimum: 3 seconds
• Maximum: 15 minutes long

Yes, the platform supports up to 15 minutes for native videos. But “maximum length” does not always mean “ideal length.” More on that later.

Additional LinkedIn video specs:

• Format: MP4 recommended
• File size: 75 KB to 5 GB
• Frame rate: 30 frames per second
• Aspect ratios: 1:2.4 to 2.4:1

These specs give you flexibility but also require planning during editing. If your video does not match these specs, LinkedIn may compress it or reject the upload.

2. LinkedIn Video Ads

Video ads follow slightly different rules. They appear in the feed as sponsored content and should be part of a clear campaign strategy.

Length limit:

• Minimum: 3 seconds
• Maximum: 30 minutes long

You read that right. Video ads can run up to 30 minutes long.

But most brands never use the full limit. Long video ads rarely perform well in the LinkedIn feed. Shorter formats almost always win. Still, the extended limit can help for webinars, deep dives, or long-form storytelling when you have a very targeted audience.

LinkedIn video ad specs:

• Format MP4
• Maximum file size: 200 MB
• Frame rate: 30 fps
• Recommended aspect ratios: 1:1 (square), 16:9 (horizontal), 9:16 (vertical)

Because this is sponsored content, quality is extremely important. If a video ad looks low-quality or lacks a clear message, users scroll past it immediately.

3. LinkedIn Live Videos

LinkedIn Live supports the longest videos on the platform.

Length limit:

• Maximum: 4 hours

This format works for:

• Live events
• Webinars
• Workshops
• Q&A sessions

But while they can be long, engagement often depends on pacing and value. Keep your structure tight, even in long-form live content.

LinkedIn Video Specs Summary

Here is a simple chart to help your team prepare assets before you upload your video:

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These specs matter. If your file size is too large or your aspect ratios fall outside the range, you may see upload issues. Always check your LinkedIn video specs before posting.

What Is the Ideal LinkedIn Video Length for Marketers?

Now that you know the limits, let’s talk about best practices. Just because LinkedIn allows a 15-minute native video does not mean you should use all 15 minutes.

Best lengths by goal:

1. Brand awareness

• Ideal length: 15–30 seconds
• Short videos perform best here. These videos move fast, hook viewers early, and give the algorithm strong watch-time signals.

2. Thought leadership

• Ideal length: 30–90 seconds
• This range works well for insights, tips, and expert commentary. Viewers stay engaged because the content is direct and easy to follow.

3. Product demos and tutorials

• Ideal length: 1–3 minutes
• This gives enough time to teach, explain, or show a process. Make sure the story flows and does not include unnecessary detail.

4. Event highlights

• Ideal length: 45–90 seconds
• Attention spans are short in the LinkedIn feed. Keep highlight reels concise.

5. LinkedIn video ads

• Ideal length: Under 15 seconds
• Shorter ads get better completion rates. They also cost less because users do not skip as quickly.

6. Long-form or episodic content

• Ideal length: 5–10 minutes
• This works when you already have a strong audience. LinkedIn users will watch longer videos if the content is useful.

Tips for Creating High-Performing LinkedIn Videos

Follow these best practices before you upload your video.

1. Hook your audience in the first 3 seconds

People scroll quickly. Use a strong opening line, visual, or question.

2. Design for sound-off viewing

Many users watch without audio. Add subtitles.

3. Choose the right aspect ratios

The LinkedIn feed supports vertical, horizontal, and square videos. Square or vertical often perform better on mobile.

4. Keep text minimal

Use clean, simple on-screen messaging. Avoid clutter.

5. Always test before posting

Check file size, frame rate, and export settings. Ensure your MP4 format meets LinkedIn’s requirements.

6. Focus on storytelling

Even short videos need a clear structure. Viewers stay longer when your message is crisp.

How Video Production Supports LinkedIn Success

LinkedIn rewards content that looks polished and professional. High-quality lighting, audio, and editing impact results. When you create native videos that fit the platform’s video specs and feel well produced, your engagement increases.

Teams often struggle when they:

• Do not plan for LinkedIn’s aspect ratios
• Shoot too wide for the vertical feed
• Do not optimize pacing
• Use low-quality exports
• Skip subtitles

Working with a skilled corporate video production partner solves these problems early. It also helps you build a library of assets you can repurpose across social media.

This is where the Gorilla Creative team brings real value. Their approach to storytelling, pacing, and high-end production helps brands create LinkedIn video that stands out in a crowded feed.

The Bottom Line: How Long Should Your LinkedIn Videos Be?

LinkedIn gives marketers a lot of flexibility. Your videos can be short or long. They can be quick insights or deep dives. The key is matching your video length with your goal and your audience.

Here is the simple answer:

• Native LinkedIn videos: Up to 15 minutes
• LinkedIn video ads: Up to 30 minutes
• LinkedIn Live: Up to 4 hours

But for most businesses, shorter videos perform better. People want clarity and value in a short amount of time. Your strategy should support that.

Ready to Create Better Video for LinkedIn?

If your team wants to improve your video strategy, produce higher-quality content, or plan campaigns that actually perform in the LinkedIn feed, the Gorilla Creative team in San Francisco is here to help. They create videos that fit LinkedIn’s requirements, follow the correct video specs, and keep viewers watching.

If you want LinkedIn videos that look great and deliver results, reach out to the Gorilla team today.