Lively Gets it Right

Project Summary

Lively wanted a new brand film to be the centerpiece of their rebranding and go-to-market strategy. The video needed to be as clean and simple as their benefits solution. We chose a creative format to effectively convey Lively's messaging and voice.

We worked closely with Lively's internal creative team to develop the script, then created detailed 3D renderings to share our vision for what the video would look like.

The result is an energetic video that showcases Lively as the provider of a benefits solution that finally gets it right. It effectively communicates Lively's value proposition and embodies their brand identity.

Client Spotlight

Pat and Ruth describe their successful collaboration with Gorilla Creative creating a new brand video. Through an inquisitive approach, an authentic narrative was discovered that resulted in a video that truly reflected their brand identity.

Project Breakdown

Team Gorilla shares an inside look at how we guided Lively from concept to completion.

My experience working with Gorilla Creative taught me that we don't have to have all the answers. We can tell them what we're trying to achieve and trust their process to deliver the results that we need. That really takes the burden off of our plate."

Ruth Tang

Director or Brand & Product Marketing

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