Decodable Software Demo

Decodable, a real-time data engineering platform, needed a way to quickly and clearly communicate what their product does, how it solves pain points for modern data teams, and the unique value it delivers. Their audience includes tech-savvy practitioners, buyers, and investors who expect clarity, credibility, and polish. While Decodable had a strong product and brand, they lacked a high-quality product video that could bridge the gap between abstract value propositions and the day-to-day user experience.

Gorilla Creative was brought in to create a product demo video that would build both product awareness and brand credibility. The video needed to explain the product’s core functionality, visualize complex workflows using actual UI screen captures, and highlight the differentiated value of the platform, all in a tight runtime and in a way that would engage a highly technical audience.

We kicked off the project with a structured discovery and creative development process, guiding the Decodable team through early decisions about scripting, visual flow, and audience engagement. We provided detailed editorial feedback on the client’s script, helping refine the language for clarity and alignment with on-screen visuals.

From there, we worked hand-in-hand with the Decodable team to capture high-resolution UI graphics and prepare the assets for animation. Our post-production team then brought the story to life using animated screen captures, motion graphics, and a professional voiceover, all carefully timed to support the message and guide the viewer’s attention.

Every step of the process was collaborative, using tools like Frame.io and Slack to streamline feedback and reduce friction.

The final video delivers a polished, high-impact walkthrough of Decodable’s value proposition, balancing product education with an aspirational tone. It now serves as a cornerstone asset across their website, sales conversations, and investor materials.

By combining product UI with branded motion design and thoughtful narration, we helped Decodable communicate their complex solution in a way that’s simple, credible, and compelling.

This project highlights Gorilla Creative’s strengths as a San Francisco corporate video production company and our ability to distill complex technologies into clean, high-performance software demo videos.