Dayforce SKO24

Dayforce wanted a video to open their sales kickoff event. The event's producer asked for something that was under 60 seconds, had no narration, and nobody on camera. Its job was to turn a room that's still finding its seats into a room that's ready to focus and engage.

Dayforce brought in Gorilla Creative, a corporate video production company in San Francisco, to produce it. All motion graphics and kinetic type, cut to music and sound design.

The Challenge

There's no footage and nobody to carry it. No executive on camera, no voiceover, no story told by a person. Everything the video needs to do, it has to do with typography, motion, and sound.

It also has to build. Forty five seconds is short, but it's long enough to go flat in the middle, and a show open that loses altitude takes the room with it.

And it plays once. Live, loud, on the main screen, in front of the entire sales organization. There's no second take at an event.

Our Approach

We started with a licensed music track, then had our composer rebuild it around the animation. He re-timed the track so its beats landed exactly where the motion did, added builds and drops where the sequence needed lift, and layered in sound design so every hit and transition has something physical behind it.

The type and graphics came out of Dayforce's brand system so the whole thing reads as theirs at that scale, and we designed the sequence to escalate rather than hold one level for forty five seconds.

We built the video to the dimensions of the ultra-wide LED wall it would play on and worked directly with the AV team handling playback, so the files arrived in the format they needed and were ready to run.

The Outcome

A show open is one of the few pieces of corporate video with a physically measurable result. Conversations stop or they don't. People sit down or they keep milling around. The room tells you within about ten seconds.

Dayforce got forty five seconds that ended with the room energized and pointed at the stage, which is all a show open is ever asked to do. We built it, scored it, and delivered files that played exactly the way they were supposed to.