Dayforce Discover Keynote Opening Video

Dayforce needed an energetic opening video to kick off the keynote session at Discover 2024, their premier annual user conference. The goal was to create a seamless experience that connected the excitement of the live stage to the broader Dayforce community watching from around the world.

The Challenge
The video had to accomplish two major goals: introduce Dayforce’s top executives and convey a sense of global inclusivity.

Our Approach
Dayforce partnered with Gorilla Creative, a trusted San Francisco corporate video production company, to bring the vision to life. We began with discovery and creative development, collaborating closely with the Dayforce team to refine the video’s tone and write the script.

We filmed the speakers during a one-day shoot at Goal Line Studios in Pleasanton, CA. We used a teleprompter so the speakers could focus on confident, natural delivery without having to memorize their lines. Filming on green screen allowed our post production team to composite the speakers into a graphical background environment, animating seamlessly between speakers, branded icons, shapes, and kinetic text.

Since the video was designed for the curved ultra-wide LED wall at the show, we created a simulated 3D view that could be used during development and post production to help stakeholders envision what the video would look like at the show.

The Outcome
The complete video debuted live at Dayforce Discover 2024 in Las Vegas, Nevada to an energized audience excited to hear about the latest products and updates from Dayforce.

We worked closely with the AV contractor that was responsible for video playback at the show to ensure we delivered the video files exactly how they needed them to ensure seamless, glitch-free playback synced perfectly across all 20,095,488 pixels of the massive LED wall.

The project highlights Gorilla Creative’s strength in corporate video production, green screen production, creative development, and motion graphics animation, helping ambitious brands like Dayforce create unforgettable keynote moments on the world’s biggest stages.