Brex Spring Release 2025

Project category:

Software Demo
Brand

Project Location:

Produced at Gorilla HQ in San Francisco, CA and filmed at Brex HQ in San Francisco, CA.

Project Summary

Brex needed a high-impact video to showcase its Spring 2025 product release. One that could deliver key updates in a way that felt personal, polished, and engaging.

The Challenge
Brex came to us with a clear creative brief already in place. They had previously worked with another video production team on their Fall release video but were dissatisfied with both the process and the final result. This wasn’t about reinventing the wheel. It was about finding a video production company that could deliver a smoother experience and a better outcome.

Our Approach
Brex partnered with Gorilla Creative, a trusted San Francisco corporate video production company, to produce the live-action monologue with their cofounder and seamlessly integrate it with the animated demo their internal team would provide.

The video needed to feel sleek and modern, reflect Brex’s brand identity, and transform complex software updates into something every viewer could understand and get excited about.

Production and Post Production
As a full-service video production company, we managed everything from pre production through final delivery. Ahead of the shoot, we conducted a location scout at Brex’s San Francisco office to select the best filming spot and map out logistics for setup, load-in, and even parking—often an overlooked but critical detail when filming downtown.

On the production day, we designed the set to feel clean, modern, and on-brand—striking the right balance between polished and personal.

In post production, we edited Pedro's opening monolog, integrated the animated demo provided by Brex, and handled music selection, sound design, audio mixing, and color grading.

The Outcome
The completed video strikes the perfect balance between approachability and sophistication. Pedro’s opening message builds trust and excitement, while the animation showcases the product updates with clarity and energy. The video debuted on time and has been featured across Brex’s owned channels to help drive awareness and adoption of the latest features.

This project is a strong example of how Gorilla Creative helps clients elevate product announcements through storytelling and high-end video production. Whether it’s a release video, brand film, or customer testimonial video, we help ambitious brands like Brex drive action and deliver results.

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