Brex: Powering the Team Behind the Boston Celtics

Brex wanted a video to highlight their partnership with the Boston Celtics by showing how Brex’s corporate card and expense management tools help power the Celtics' success, on and off the court.

From the start, Brex knew they wanted this customer video to break away from the traditional B2B customer testimonial video format of interviews and b-roll. Instead, they envisioned a high-energy sports documentary-style video that felt authentically Celtics, capturing the excitement and energy of the team. Above all, the video had to deliver an inspiring message: winning takes the whole team.

Our team at Gorilla Creative began with an in-depth discovery process, partnering closely with Brex to define precisely what this video needed to achieve and uncover their core goals, intended outcomes, key messages, and project constraints. This foundational work enabled us to propose tailored, creative solutions and develop a specific scope of work that was aligned with their objectives.

Throughout the project, we navigated logistical, creative, budgetary, and scheduling complexities with Brex, guiding them through nuanced decisions around filming locations and budget allocation. We explained trade-offs, presented alternative options, and explained the implications of every choice, ensuring Brex felt confident and informed at every step.

Ultimately, our recommendation was to have our Creative Director, Eric Stracke, and Executive Producer, Matt Townley, travel from the San Francisco Bay Area to lead production on-site in Boston, MA, while carefully selecting and vetting a local crew. This approach maintained creative direction and continuity while reducing travel costs, freeing up budget to enhance the video’s overall production value.

On-site, our team demonstrated adaptability by managing and overcoming unexpected challenges, like last-minute technical challenges with the location and scheduling changes. 

During post production, last-minute changes for NBA licensing agreements meant that we lost access to player footage – an important piece of our original creative concept. We proposed changes to the script and video edit that enabled us to pivot quickly while maintaining the video's intended message and impact.

From our initial discovery to creative development, and from production to post production, our responsive, client-centric, hands-on approach ensured a seamless, white-glove experience for Brex and the Celtics team.

The final customer testimonial video stands out from typical corporate customer storytelling, delivering significant engagement and an enthusiastic response across Brex’s social channels.