Why Corporate Training Videos Are Worth the Investment

Corporate training videos are a transformative tool for improving efficiency, consistency, and engagement across teams. Whether you’re onboarding new hires, rolling out policy updates, or teaching employees how to use new software, investing in training videos for your employees pays off in a big way.

Let’s break down why training videos are essential, the types of training videos you can create, and how Gorilla Creative can help you produce polished, professional content that stands out.

Save Time, Reduce Costs, and Boost Efficiency

Imagine running a training session for a global team. With traditional methods, this could mean flying trainers to multiple locations, printing countless manuals, and scheduling multiple in-person workshops.

Now, imagine recording a training video once and sharing it with your entire organization. Employees can watch it on their own schedules, and you only pay for the production one time. That’s the power of training videos.

Microsoft saw these benefits firsthand when it transitioned to a video-based training program. The company cut costs by 95%, reducing expenses from $320 to $17 per employee. That’s not just savings, it’s a game-changing boost to efficiency​.

Training videos also help you save time by eliminating repetitive instruction. Employees can rewatch a video whenever they need to refresh their knowledge. This flexibility ensures that they retain more information without requiring trainers to repeat themselves.

Enhancing Learning Through Training Videos

Training videos have evolved into a must-have resource for modern businesses. They’re not just about saving time or money; they enhance the overall learning experience for employees. Videos combine visuals, audio, and text to appeal to multiple learning styles.

For example, visual learners benefit from seeing step-by-step instructions through screen recordings or animations. Auditory learners absorb the material through clear voiceovers. With text-based overlays or captions, even employees who prefer reading can follow along easily. This multifaceted approach ensures a great training video resonates with every team member.

In fact, incorporating video content into your training program can lead to better retention rates. Studies show that people remember 95% of a message when they watch it in a video format, compared to just 10% when reading it in text. That’s a powerful argument for making training videos an integral part of your business strategy.

Breaking Down Complex Concepts with Visuals

One of the standout benefits of video training is its ability to simplify complicated topics. Imagine teaching a technical process or explaining compliance policies. Without visuals, these topics can feel overwhelming.

Animated training videos are particularly effective in this scenario. For example, a safety training video can use motion graphics to simulate hazardous situations, allowing employees to learn without real-world risks. Similarly, screencast videos offer a clear view of software interfaces, guiding users step by step with ease.

This clarity not only makes the material easier to understand but also helps reduce errors and questions later. By investing in animated or screencast training videos, companies can ensure employees are confident in their knowledge and prepared to apply it on the job.

Interactive Training Videos: Engaging and Memorable

Another trend in video training is interactivity. Unlike traditional videos, interactive training videos allow viewers to make decisions, answer questions, or navigate through different scenarios.

This format is ideal for employee training programs that focus on problem-solving or decision-making. For instance, a customer service training video could present a branching scenario: "How would you handle an upset client?" Employees choose their response, and the video adapts based on their choice.

Interactive videos don’t just keep employees engaged—they also provide measurable results. By tracking viewer interactions, companies can identify knowledge gaps and refine their training programs.

Integrating Videos Into Your Training Program

Once you’ve created a library of great training videos, the next step is integration. Video content should be part of a comprehensive training program that includes assessments, discussions, and follow-ups.

Consider pairing videos with live Q&A sessions to clarify questions or hosting group discussions to reinforce the material. Another effective strategy is using a Learning Management System (LMS) to track employee progress. Many LMS platforms allow you to upload videos, create quizzes, and generate reports on completion rates.

Remember, a successful training program doesn’t end with the video. Follow-ups, such as surveys or refresher modules, ensure that employees retain the knowledge long-term.

The Many Types of Training Videos

One of the best things about video content is its versatility. There’s no one-size-fits-all approach when it comes to training programs. The type of video you choose should align with your goals, audience, and the material being presented. Here are some popular formats:

Tutorial Videos

Tutorial videos walk viewers through a process step by step. They’re perfect for demonstrating how to use a product, software, or system. These videos often combine screen recordings and voiceovers to create clear, easy-to-follow instructions.

Screencast Videos

For technical training, screencast videos are a go-to. They capture real-time screen activity, making them ideal for explaining software workflows or online tools. Add narration, and you’ve got a comprehensive guide employees can pause and replay as needed.

Animated Training Videos

Need to explain a complex process or abstract concept? Animated training videos combine visuals, text, and graphics to make even the most intricate topics accessible. They’re especially effective for compliance training, safety protocols, and system overviews.

Presenter-Led Videos

Presenter-style videos add a personal touch to your training. A subject matter expert or instructor speaks directly to the camera, often supplemented by slides or visual aids. This type of video fosters trust and connection with viewers.

Text-Based Videos

Sometimes, simplicity is best. Text-based videos present information with concise on-screen text, perfect for quick updates or compliance announcements.

Scenario-Based Videos

Role-play scenarios or dramatized situations are excellent for teaching soft skills, such as customer service techniques or conflict resolution. These videos provide context and help employees see how their training applies to real-life situations.

What Makes a Great Training Video?

Creating a training video that sticks with viewers isn’t just about hitting “record.” It requires thoughtful planning, a clear structure, and engaging visuals. Here’s how to ensure your videos make an impact:

Focus on Your Audience

Great training videos are tailored to their audience. Are you speaking to tech-savvy employees? Consider screencast videos. For a diverse audience, animated videos can break down concepts in a universal way.

Keep It Clear and Concise

Use plain language and avoid jargon. If you’re explaining a step-by-step process, make sure the instructions are easy to follow. The goal is to make your video accessible and easy to understand.

Use Visual Aids

Visuals enhance understanding and retention. Whether it’s a screen recording, animation, or live-action footage, show your audience exactly what you’re explaining.

Include a Call to Action

What do you want employees to do after watching? Reinforce your video’s purpose with a clear, actionable takeaway—whether it’s completing a task, following a new protocol, or logging into a system.

Creating an Effective Training Video: Step-by-Step Process

Plan Your Video

Start with a clear goal. Define the purpose of the training, the audience it’s for, and the main points to cover.

Write a Script

A great training video begins with a great script. Organize the information logically and focus on making the language simple and concise.

Choose the Right Video Format

Whether it’s a screencast for software training or an animated video for explaining processes, match the video format to the topic.

Start Recording

Use professional equipment and software to ensure clear visuals and audio. Training video software can help you capture screen recordings, animations, or live-action footage.

Edit and Polish

During editing, cut out any unnecessary sections, add captions, and include graphics or animations to illustrate key points. Video editing software like Adobe Premiere Pro or Final Cut Pro makes this process seamless.

Distribute the Video

Share your training videos on a platform that’s easy for employees to access. Options include an LMS, internal intranet, or private video-sharing sites like Vimeo.

DIY vs. Professional Video Production: Why Quality Matters

It’s tempting to take the DIY route when creating training videos. After all, tools like free video editing software and smartphones make it easy to start recording. But the truth is, quality matters.

A poorly lit, shaky video with unclear audio won’t inspire confidence. Employees may disengage or fail to retain the information. Worse, a subpar video could reflect poorly on your brand, especially if it’s customer-facing content.

Professional video production, on the other hand, guarantees high-quality visuals, crisp audio, and engaging storytelling. Companies like Gorilla Creative have the expertise to craft training videos that align with your goals, captivate your audience, and deliver lasting results.

Take presenter-style videos, for instance. A polished production makes the presenter appear more credible and relatable, fostering trust with the audience. Similarly, animated videos produced by experts can elevate your brand’s professionalism while making complex topics accessible.

Why Gorilla Creative Is Your Go-To Partner

DIY training videos may seem like a quick fix, but they rarely deliver the quality needed to engage employees. Poor visuals, unclear audio, and a lack of polish can undermine even the most well-intentioned training program.

Gorilla Creative specializes in corporate video production, crafting custom content that’s professional, engaging, and aligned with your company’s goals. From storyboarding to final edits, we handle every step to ensure your video meets the highest standards.

The Gorilla Creative Edge

At Gorilla Creative, we don’t just produce videos—we create experiences that drive results. Here’s how we elevate your training content:

Tailored Solutions

We work closely with your team to understand your goals, audience, and brand. This ensures every video is custom-built to meet your specific needs.

High-Quality Production

Our team handles every detail, from scripting to video editing software, ensuring a polished final product. Whether it’s screencast videos or presenter-led content, we deliver excellence.

Focus on Engagement

We know what keeps viewers hooked. By combining visuals, storytelling, and clear instructions, we create videos that employees will actually want to watch.

Measurable Results

Our videos are designed with your training objectives in mind. From compliance to skills training, we ensure your team gets the knowledge they need to succeed.

Elevate Your Training Program Today

Training videos are no longer optional—they’re a critical component of modern business. They save time, reduce costs, and deliver consistent, high-quality learning experiences that drive real results.

When it comes to creating a training video, the difference between DIY efforts and professional production is night and day. Let Gorilla Creative help you elevate your training program with custom, polished videos that keep employees engaged and informed.

Ready to get started? Contact us today, and let’s create something extraordinary!