Training Video Production: Make or Break Employee Learning

We’ve all seen it.

The glazed-over expression. The subtle glance at the clock. Another employee enduring a training video that offers little more than background noise.

The core issue? Many corporate training videos are produced to fulfill a requirement, not to improve understanding or drive real learning outcomes.

At Gorilla, we’ve worked with organizations that needed to shift that approach. When effective training matters (hint: it always does!), video production should be a deliberate, strategic decision, not an afterthought.

Start with a Clear Objective

Every successful training video begins with a well-defined goal.

Are you onboarding new employees? Addressing compliance requirements? Demonstrating a process or tool?

Your answer determines the tone, format, pacing, and content structure. Attempting to serve multiple purposes with a single video often leads to unclear messaging and reduced impact.

Additionally, consider whether the video will replace in-person instruction or serve as supplemental content. That distinction should guide both creative and technical decisions.

Choose the Right Format for the Message

Each subject demands a different approach, and format plays a central role in how content is received and retained.

• Talking-head video: Ideal for leadership messaging or culture-focused content
• Voiceover with animation: Best suited for technical, instructional, or step-by-step material
• Hybrid: Combines live action and animation to balance clarity and human connection

Avoid defaulting to a format based on trend or budget. Instead, let the content dictate the delivery method.

Efficiency Requires Planning, Not Shortcuts

Cost-effective production doesn’t mean cutting corners. In fact, skipping key steps like scripting, pre-visualization, or voiceover coordination often leads to costly revisions and delays.

An experienced production team will help you plan efficiently. At Gorilla, we help clients batch content, streamline approval processes, and build scalable systems that reduce friction without sacrificing quality.

Engagement Isn’t Optional

Video may outperform text in retention, but only when it’s engaging enough to hold attention.

Avoid technical jargon. Use real-world examples. Keep modules concise. And find the right tone that’s professional but conversational enough to feel authentic.

This is where production experience shows. We help clients strike the right balance so their viewers actually watch and remember the content.

Internal Videos Still Reflect Your Brand

Just because content is internal doesn’t mean quality doesn’t matter. If a training video feels dated or disconnected from your brand identity, your team will notice.

Training is often the first meaningful interaction a new hire has with your company’s internal culture. It should reflect the same standards as your external communications.

Work with a Team That Understands Training

Training videos are a unique category. They must be educational, scalable, and built to last.

At Gorilla, we’ve developed full training libraries for enterprise teams across industries, helping organizations streamline onboarding, compliance, and internal education with professional, purpose-built content.

Let’s Build Smarter Training

If your team is skipping or zoning out during training, the problem is likely the execution, not the content. Let’s build training video content that actually works. Contact us to get started.

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