The Breakdown: Lively Gets it Right

Project Summary

Lively wanted a new brand film to be the centerpiece of their rebranding and go-to-market strategy. The video needed to be as clean and simple as their benefits solution. We chose a creative format to effectively convey Lively's messaging and voice.

We worked closely with Lively's internal creative team to develop the script, then created detailed 3D renderings to share our vision for what the video would look like.

The result is an energetic video that showcases Lively as the provider of a benefits solution that finally gets it right. It effectively communicates Lively's value proposition and embodies their brand identity.

Client Spotlight

Project Breakdown

The Gorilla team asked a lot of inquisitive and clarifying questions without forcing their own narrative on us. I think if we hadn't gone through that process, we wouldn't have understood where our tone needed to be. Not just in the video, but across the brand. That process with Gorilla helped us clarify that understanding.

Pat Connelly
Chief of Staff

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