Q Bio wants to make it easier to identify signs of disease at the earliest stages before symptoms arise – when intervention produces the best outcomes. After signing up, members take an initial exam to measure thousands of biomarkers.
Gorilla Creative produced a 2-minute video showing members what to expect during their exam.
Pre production began by creating a detailed storyboard of the video and casting the actor to play the patient. All of the other roles in the video would be played by real Q employees.
During production, we filmed the complete journey - member arrival, checking basic vitals, the MRI, and scheduling the follow-up data review. Throughout production, we paid careful attention to making the office feel bright and welcoming and showing the entire process in a clear, easy-to-follow, and calm manner in order to ease the potential anxiety of members that are unsure of what to expect.