A process for success.
Creativity doesn't just happen.
Our consistent outcomes begin with the strength of our process.
We don’t apply the same solution to every problem, but our domain expertise developed over years of trial and error, refinement, and honing our practice – allows us to deliver consistent outcomes.
From diagnosing your actual needs, to working effectively with C-level stakeholders, to providing a clear roadmap and a satisfying process, we get you to the finish line — a video that delivers the right results — with confidence.
How the magic happens
Sales
The goal of our sales process is to determine if we are a good fit to work with each other. This process begins long before our first conversation. Our goal is to educate, not persuade.
Despite what you may expect, our job is not to talk you into working with us. Our job is to look for clients whose needs are aligned with our expertise and then guide them through our process to create videos that deliver solutions.
Our sales process is simple:
(1) Get to know each other.
(2) Identify your needs.
(3) Determine if there is a fit between your needs and our expertise. If so, facilitate a next step, which is typically a proposal.
Despite what you may expect, our job is not to talk you into working with us. Our job is to look for clients whose needs are aligned with our expertise and then guide them through our process to create videos that deliver solutions.
Our sales process is simple:
(1) Get to know each other.
(2) Identify your needs.
(3) Determine if there is a fit between your needs and our expertise. If so, facilitate a next step, which is typically a proposal.
Proposal and Contract
The majority of our sales process is spent in conversations intended to clarify, define, and understand your problem, challenges, and needs. Once we have determined there is a good fit between your needs and our expertise, we can determine what the right type of engagement looks like to move forward.
Sometimes, the design point and details of video can be decided during our early discussions. In these cases, our proposal will reflect a detailed and specific scope of work.
Other times, we may need to perform additional discovery and creative development work in order to uncover all the details we need to fully scope a project. For projects like this, you can expect a proposal that begins with discovery and creative development and includes placeholder budgets for the rest of the project based on your target budget.
Almost all of our work is performed on fixed-fee, per project contracts.
Sometimes, the design point and details of video can be decided during our early discussions. In these cases, our proposal will reflect a detailed and specific scope of work.
Other times, we may need to perform additional discovery and creative development work in order to uncover all the details we need to fully scope a project. For projects like this, you can expect a proposal that begins with discovery and creative development and includes placeholder budgets for the rest of the project based on your target budget.
Almost all of our work is performed on fixed-fee, per project contracts.
Project Kickoff
We begin each new project with a kickoff call to introduce our project team and meet the stakeholders from your team, review key project milestones, and sync on next steps.
We leverage technology to help projects flow smoothly and stay organized. We’ll map out the project in Asana, connect our teams in Slack, introduce you to Frame.io, and get the project rolling. Once your project has begun, our producer will work with you to establish a cadence of sync calls and updates so you never have to worry or wonder.
We leverage technology to help projects flow smoothly and stay organized. We’ll map out the project in Asana, connect our teams in Slack, introduce you to Frame.io, and get the project rolling. Once your project has begun, our producer will work with you to establish a cadence of sync calls and updates so you never have to worry or wonder.
Creative
Every project, regardless of style or scope, has a creative backbone that must be discovered, shaped, refined, and polished before it can be brought to life. We guide you every step of the way.
Whether you have a full creative brief ready to execute or nothing more than a grand vision that needs focus and refining, we adapt accordingly. Rather than running off to our corner with your project and coming back with a finished product, we work as an extension of your internal teams to ensure alignment and cohesion with brand, product, and sales.
Whether you have a full creative brief ready to execute or nothing more than a grand vision that needs focus and refining, we adapt accordingly. Rather than running off to our corner with your project and coming back with a finished product, we work as an extension of your internal teams to ensure alignment and cohesion with brand, product, and sales.
Pre Production
Production requires a large number of people coming together in unison to execute a very specific goal. It’s like a perfectly choreographed dance, and the reality is that there will always be at least a few variables that cannot be controlled. Our goal during pre production is to plan for everything that we can in advance so that we can respond to variables without adversely affecting production.
This is when we think about production schedules, locations and location permits, set design and construction, casting and hiring talent, art design and direction, travel planning, rehearsals, pre interviews, COVID-19 health and safety precautions, even where people are going to park and what they are going to eat on the day of production.
This is when we think about production schedules, locations and location permits, set design and construction, casting and hiring talent, art design and direction, travel planning, rehearsals, pre interviews, COVID-19 health and safety precautions, even where people are going to park and what they are going to eat on the day of production.
Production
If you’re picturing cameras, lights, microphones and a director shouting “Action!,” this is it. Whether we’re filming actors, executives, customers, or products and whether we’re in our clients’ office, their customers’ office, on a beach, or in a studio, we provide all of the crew and equipment necessary for a successful shoot.
We make production fit-for-purpose. Every project is unique and we adapt our production approach to fit. We’re not going to show up with a car-mounted 3-Axis gimbal to film your CEO’s monologue – we save that for the self-driving cars. Instead, we’ll bring our best hair and makeup artist and teleprompter operator that know how to put executives at ease and make them shine.
We make production fit-for-purpose. Every project is unique and we adapt our production approach to fit. We’re not going to show up with a car-mounted 3-Axis gimbal to film your CEO’s monologue – we save that for the self-driving cars. Instead, we’ll bring our best hair and makeup artist and teleprompter operator that know how to put executives at ease and make them shine.
Post Production
This is when all of the puzzle pieces get put together to make the finished deliverables.
Our team of editors, motion graphics designers, animators, artists, sound designers, colorists, and compositors work to create the finished videos that began as an idea just weeks or months before.
A key component of our process is the idea of critical path milestones and incremental review and revision. This gives you and your team the opportunity to provide feedback along the way, as the video takes shape, instead of waiting until the end after the video is complete.
Our team of editors, motion graphics designers, animators, artists, sound designers, colorists, and compositors work to create the finished videos that began as an idea just weeks or months before.
A key component of our process is the idea of critical path milestones and incremental review and revision. This gives you and your team the opportunity to provide feedback along the way, as the video takes shape, instead of waiting until the end after the video is complete.
Review, Revision, and Delivery
We use a platform called Frame.io to make it easy for your entire team to review videos and provide notes in a single, organized place. No more copying timecode notes into email threads and wondering who has or hasn’t watched a video. Most of our projects include three rounds of collected revisions.
Once your project is approved and ready to go, we’ll render final files that are optimized for your specific needs, whether it’s YouTube, Instagram, a video wall for your SKO, or a billboard in Times Square.
Once your project is approved and ready to go, we’ll render final files that are optimized for your specific needs, whether it’s YouTube, Instagram, a video wall for your SKO, or a billboard in Times Square.
See a project go
from concept to completion
Everyone knows what a video is. Not everyone knows how to make one. Get a behind-the-scenes look at how Gorilla Creative guides you from concept to completion.
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