A process for success.
Our consistent outcomes begin with the strength of our process.
We don’t apply the same solution to every problem, but our domain expertise developed over years of trial and error, refinement, and honing our practice – allows us to deliver consistent outcomes.
From diagnosing your actual needs, to working effectively with C-level stakeholders, to providing a clear roadmap and a satisfying process, we get you to the finish line — a video that delivers the right results — with confidence.
How the magic happens
Despite what you may expect, our job is not to talk you into working with us. Our job is to look for clients whose needs are aligned with our expertise and then guide them through our process to create videos that deliver solutions.
Our sales process is simple:
(1) Get to know each other.
(2) Identify your needs.
(3) Determine if there is a fit between your needs and our expertise. If so, facilitate a next step, which is typically a proposal.
Proposal and Contract
Sometimes, the design point and details of video can be decided during our early discussions. In these cases, our proposal will reflect a detailed and specific scope of work.
Other times, we may need to perform additional discovery and creative development work in order to uncover all the details we need to fully scope a project. For projects like this, you can expect a proposal that begins with discovery and creative development and includes placeholder budgets for the rest of the project based on your target budget.
Almost all of our work is performed on fixed-fee, per project contracts.
We leverage technology to help projects flow smoothly and stay organized. We’ll map out the project in Asana, connect our teams in Slack, introduce you to Frame.io, and get the project rolling. Once your project has begun, our producer will work with you to establish a cadence of sync calls and updates so you never have to worry or wonder.
Whether you have a full creative brief ready to execute or nothing more than a grand vision that needs focus and refining, we adapt accordingly. Rather than running off to our corner with your project and coming back with a finished product, we work as an extension of your internal teams to ensure alignment and cohesion with brand, product, and sales.
This is when we think about production schedules, locations and location permits, set design and construction, casting and hiring talent, art design and direction, travel planning, rehearsals, pre interviews, COVID-19 health and safety precautions, even where people are going to park and what they are going to eat on the day of production.
We make production fit-for-purpose. Every project is unique and we adapt our production approach to fit. We’re not going to show up with a car-mounted 3-Axis gimbal to film your CEO’s monologue – we save that for the self-driving cars. Instead, we’ll bring our best hair and makeup artist and teleprompter operator that know how to put executives at ease and make them shine.
Our team of editors, motion graphics designers, animators, artists, sound designers, colorists, and compositors work to create the finished videos that began as an idea just weeks or months before.
A key component of our process is the idea of critical path milestones and incremental review and revision. This gives you and your team the opportunity to provide feedback along the way, as the video takes shape, instead of waiting until the end after the video is complete.
Review, Revision, and Delivery
Once your project is approved and ready to go, we’ll render final files that are optimized for your specific needs, whether it’s YouTube, Instagram, a video wall for your SKO, or a billboard in Times Square.
See a project go
from concept to completion
Everyone knows what a video is. Not everyone knows how to make one. Get a behind-the-scenes look at how Gorilla Creative guides you from concept to completion.