A process for success.
Our process enables us to consistently produce videos that meet our clients’ needs while providing a great experience, staying in budget, and delivering on time.
From understanding your actual needs, to working effectively with C-level stakeholders, to providing a clear roadmap and a satisfying process, we get you to the finish line — a video that delivers results — with confidence.
How the magic happens
We begin by asking what we refer to as The Big Three:
(1) Who is the audience?
(2) When and where are they going to watch the video? and
(3) What should they think, feel, or do after they watch it?
Based on where the video sits in your funnel and how or where the video will be used, we can make decisions about the best style of video, the appropriate length, the overall production value it should contain, licensing requirements for talent, voice over, and stock video/music, and all of the other creative and practical decisions that drive the scope of work.
Proposal and Contract
Because video is highly scalable and customizable, it’s not uncommon to go through a few rounds of proposal revisions, tweaking details of the approach and scope of work along the way in order to fit your precise needs and priorities.
We leverage technology to help projects flow smoothly and stay organized. We’ll map out the project in Asana, connect our teams in Slack, introduce you to Frame.io, and get the project rolling. Once your project has begun, our producer will work with you to establish a cadence of sync calls and updates so you never have to worry or wonder.
Whether you have a full creative brief ready to execute or nothing more than a grand vision that needs focus and refining, we adapt accordingly. Rather than running off to our corner with your project and coming back with a finished product, we work as an extension of your internal teams to ensure alignment and cohesion with brand, product, and sales.
This is when we think about production schedules, locations and location permits, set design and construction, casting and hiring talent, art design and direction, travel planning, rehearsals, pre interviews, COVID-19 health and safety precautions, even where people are going to park and what they are going to eat on the day of production.
We make production fit-for-purpose. Every project is unique and we adapt our production approach to fit. We’re not going to show up with a car-mounted 3-Axis gimbal to film your CEO’s monologue – we save that for the self-driving cars. Instead, we’ll bring our best hair and makeup artist and teleprompter operator that know how to put executives at ease and make them shine.
Our team of editors, motion graphics designers, animators, artists, sound designers, colorists, and compositors work to create the finished videos that began as an idea just weeks or months before.
A key component of our process is the idea of critical path milestones and incremental review and revision. This gives you and your team the opportunity to provide feedback along the way, as the video takes shape, instead of waiting until the end after the video is complete.
Review, Revision, and Delivery
Once your project is approved and ready to go, we’ll render final files that are optimized for your specific needs, whether it’s YouTube, Instagram, a video wall for your SKO, or a billboard in Times Square.