A process for success.
— Creativity doesn't just happen.
Our process enables us to consistently produce videos that meet our clients’ needs while providing a great experience, staying in budget, and delivering on time.
From understanding your actual needs, to working effectively with C-level stakeholders, to providing a clear roadmap and a satisfying process, we get you to the finish line — a video that delivers results — with confidence.
How the magic happens
Sales
Our process begins during the sales process, before we even kickoff a project.
We begin by asking what we refer to as The Big Three:
(1) Who is the audience?
(2) When and where are they going to watch the video? and
(3) What should they think, feel, or do after they watch it?
Based on where the video sits in your funnel and how or where the video will be used, we can make decisions about the best style of video, the appropriate length, the overall production value it should contain, licensing requirements for talent, voice over, and stock video/music, and all of the other creative and practical decisions that drive the scope of work.
We begin by asking what we refer to as The Big Three:
(1) Who is the audience?
(2) When and where are they going to watch the video? and
(3) What should they think, feel, or do after they watch it?
Based on where the video sits in your funnel and how or where the video will be used, we can make decisions about the best style of video, the appropriate length, the overall production value it should contain, licensing requirements for talent, voice over, and stock video/music, and all of the other creative and practical decisions that drive the scope of work.
Proposal and Contract
Once we define the style of video, we can establish the appropriate scope of work, project timeline, and budget for the project – all wrapped up neatly in a proposal that you can feel confident sharing with your team. Our proposals are comprehensive and typically include an overview of our creative approach to the project, our process to complete the project, a detailed scope of work, budget, and timeline.
Because video is highly scalable and customizable, it’s not uncommon to go through a few rounds of proposal revisions, tweaking details of the approach and scope of work along the way in order to fit your precise needs and priorities.
Because video is highly scalable and customizable, it’s not uncommon to go through a few rounds of proposal revisions, tweaking details of the approach and scope of work along the way in order to fit your precise needs and priorities.
Project Kickoff
We begin each new project with a kickoff call to introduce our project team and meet the stakeholders from your team, review key project milestones, and sync on next steps.
We leverage technology to help projects flow smoothly and stay organized. We’ll map out the project in Asana, connect our teams in Slack, introduce you to Frame.io, and get the project rolling. Once your project has begun, our producer will work with you to establish a cadence of sync calls and updates so you never have to worry or wonder.
We leverage technology to help projects flow smoothly and stay organized. We’ll map out the project in Asana, connect our teams in Slack, introduce you to Frame.io, and get the project rolling. Once your project has begun, our producer will work with you to establish a cadence of sync calls and updates so you never have to worry or wonder.
Creative
Every project, regardless of style or scope, has a creative backbone that must be discovered, shaped, refined, and polished before it can be brought to life. We guide you every step of the way.
Whether you have a full creative brief ready to execute or nothing more than a grand vision that needs focus and refining, we adapt accordingly. Rather than running off to our corner with your project and coming back with a finished product, we work as an extension of your internal teams to ensure alignment and cohesion with brand, product, and sales.
Whether you have a full creative brief ready to execute or nothing more than a grand vision that needs focus and refining, we adapt accordingly. Rather than running off to our corner with your project and coming back with a finished product, we work as an extension of your internal teams to ensure alignment and cohesion with brand, product, and sales.
Pre Production
Production requires a large number of people coming together in unison to execute a very specific goal. It’s like a perfectly choreographed dance, and the reality is that there will always be at least a few variables that cannot be controlled. Our goal during pre production is to plan for everything that we can in advance so that we can respond to variables without adversely affecting production.
This is when we think about production schedules, locations and location permits, set design and construction, casting and hiring talent, art design and direction, travel planning, rehearsals, pre interviews, COVID-19 health and safety precautions, even where people are going to park and what they are going to eat on the day of production.
This is when we think about production schedules, locations and location permits, set design and construction, casting and hiring talent, art design and direction, travel planning, rehearsals, pre interviews, COVID-19 health and safety precautions, even where people are going to park and what they are going to eat on the day of production.
Production
If you’re picturing cameras, lights, microphones and a director shouting “Action!,” this is it. Whether we’re filming actors, executives, customers, or products and whether we’re in our clients’ office, their customers’ office, on a beach, or in a studio, we provide all of the crew and equipment necessary for a successful shoot.
We make production fit-for-purpose. Every project is unique and we adapt our production approach to fit. We’re not going to show up with a car-mounted 3-Axis gimbal to film your CEO’s monologue – we save that for the self-driving cars. Instead, we’ll bring our best hair and makeup artist and teleprompter operator that know how to put executives at ease and make them shine.
We make production fit-for-purpose. Every project is unique and we adapt our production approach to fit. We’re not going to show up with a car-mounted 3-Axis gimbal to film your CEO’s monologue – we save that for the self-driving cars. Instead, we’ll bring our best hair and makeup artist and teleprompter operator that know how to put executives at ease and make them shine.
Post Production
This is when all of the puzzle pieces get put together to make the finished deliverables.
Our team of editors, motion graphics designers, animators, artists, sound designers, colorists, and compositors work to create the finished videos that began as an idea just weeks or months before.
A key component of our process is the idea of critical path milestones and incremental review and revision. This gives you and your team the opportunity to provide feedback along the way, as the video takes shape, instead of waiting until the end after the video is complete.
Our team of editors, motion graphics designers, animators, artists, sound designers, colorists, and compositors work to create the finished videos that began as an idea just weeks or months before.
A key component of our process is the idea of critical path milestones and incremental review and revision. This gives you and your team the opportunity to provide feedback along the way, as the video takes shape, instead of waiting until the end after the video is complete.
Review, Revision, and Delivery
We use a platform called Frame.io to make it easy for your entire team to review videos and provide notes in a single, organized place. No more copying timecode notes into email threads and wondering who has or hasn’t watched a video. Most of our projects include three rounds of collected revisions.
Once your project is approved and ready to go, we’ll render final files that are optimized for your specific needs, whether it’s YouTube, Instagram, a video wall for your SKO, or a billboard in Times Square.
Once your project is approved and ready to go, we’ll render final files that are optimized for your specific needs, whether it’s YouTube, Instagram, a video wall for your SKO, or a billboard in Times Square.
See a project go
from concept to completion
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