We've got answers

Fear not! The Gorilla has answers. In the spirit of efficiency, we compiled a list of our frequently asked questions.

How much does a video cost?

This is definitely the question that takes the coveted title of Most Frequently Asked Question. It’s also one of the most complicated questions for us to answer. No two projects are the same and even giving ballpark estimates can be wildly inaccurate and sometimes, outright misleading. With that said, we promised ourselves we would find a way to answer this question and include at least a few numbers!

While we don’t have an “average” or “typical” project cost, a lot of our projects tend to fall in the $15k-50k range. And yes, we know, that’s a big range!

How long does it take?

Simple projects generally take 4-6 weeks, while larger more complex projects generally take 6-8 weeks.

It’s not common, but we’ve also written, filmed, edited, and delivered projects in as little as a few days – so while more time is always better, it’s never too late to call or email. Our goal is to always find a way to yes!

The most common variables that impact timeline are script writing, complex animation, and internal stakeholder review.

You say Gorilla Creative is a full service creative video agency. What does that mean?

Historically, marketing and ad agencies were responsible for the development and strategy behind brand messaging, but they seldom had the resources and expertise to create video content. Instead, they developed creative strategy and ideas in a silo and then hired other companies to film, edit, and animate videos for their clients.

As a full-service creative video agency, we bring this entire process under one roof – literally. We collaborate with clients to choose the best type of video to deliver the results they need, refine or develop creative strategy, and then produce, cast, and film original video, and bring projects to life in post-production with editing, animation, motion graphic design, music scoring, and color grading. We look at projects from a holistic point of view to tightly control creative strategy, timeline and budget.

What measures do you have in place to make sure our project isn’t delayed?

More often than not, this question comes up because the video we are creating is part of a larger project or event, like a product launch, trade show, SKO, or other major event, like an IPO roadshow. Projects like this genuinely do have immoveable deadlines, and no reason – no matter how legitimate or serious – from us is an acceptable excuse for not delivering a project on time.

Everything about our process and workflow are designed with redundancy and security top of mind, including multiple layers of media and project files, stored in multiple physical locations, with no single points of failure or loss opportunity. We take the concept of backups to an extreme level to ensure that our team never skips a beat.

The bottom line? We take deadlines seriously and have implemented robust systems, policies, and procedures to ensure that we deliver projects on time. We continue to monitor and evaluate these, and when necessary, make changes and updates to our systems and workflows. If you have any questions, shoot us a message. We’d love to chat!

Will you film my wedding?


Who hires Gorilla Creative?

Our clients come from a wide range of industries, including tech startups and tech giants, biotech and medical device companies, SaaS, PaaS, and whatever-your-aaS. The one thing they all have in common is that they understand the important role video plays in advertising, marketing, sales, and training. They value our experience and collaboration and want to work with a partner that is going to challenge their ideas, lead them through the creation process and help them push the envelope to create, test, and iterate measurably effective video. 

Can you really fix it in post?

We hear from clients all the time that they are shocked with the things our editors, motion graphic designers, and colorists can do in post-production. While we can fix a lot of things in post, it’s typically faster (which translates to cheaper) and better to get it right during production. This is why we seem a little neurotic and focus on the details during production. 

Why do you ask so many questions?

We like to start every conversation about a new project with a discussion about outcomes and goals. The better we understand things like who your audience is, where and when people will see the video, what actions you’re trying to drive and what emotions you want your audience to feel, the better we can help shape the video to drive your desired outcomes. 

Can I stop by for a beer?

Absolutely. Drop us a line and we’ll set it up.

What do gorillas have to do with making videos?

Everything. And nothing. But the real answer starts with a little back story.

Gorilla Creative was founded in 2017 by partners Eric Stracke and Matt Townley. Prior to founding Gorilla Creative, Eric ran Stracke Visuals (est. 2009), where he helped tech companies leverage video for brand and product marketing. Matt ran MST Productions (est. 2008), where he successfully pivoted the company from CD and DVD manufacturing into a full service production and live streaming company. 

Matt and Eric spent almost a year brainstorming their vision for a newly minted company. They envisioned a company that attracted world class creatives who wanted to work with industry leading clients that saw video for the incredible tool that it was and weren’t afraid to push the boundaries. To experiment. To learn.

From the very beginning, they knew they wanted the company to be bigger than themselves. And they wanted this reflected in the name itself. Eric and Matt’s Video Magic wouldn’t cut it.

They wanted a name that could become a brand. A brand that employees and clients alike could feel unified by – even passionate about. They liked the idea of a mascot. Something that could convey personality before you talked to anyone at the company. An animal was a natural fit.

They also wanted the name to reflect their desire to provide strategic and creative value to their clients and be more than “just a production company.” Gorilla Studio implied a location. Gorilla Productions implied a more narrow scope. Gorilla Video felt limiting. Gorilla Creative felt just right.

Oh, and the domain name was available.